Category: Media and Marketing

By Mike Mika Special to Delaware Business Times Jose M. Somalo, publisher and owner of Hoy en Delaware [Today in Delaware], created the monthly Spanish-language newspaper in his Georgetown apartment in 1996. His goal was to give the state’s growing Hispanic community a source for news and information. Delaware Business Times recently talked with Somalo…

Koncordia Group, a Wilmington-based branding agency with clients such as Comcast, DuPont and Ford, has announced a new company name, effective June 4: OneMagnify. The name change signals the unification of the firm’s offices in Detroit, MI and Charlotte, NC, as well as abroad in Shanghai, China and Cologne, Germany. “The result is an unrivaled…

By Joyce L. Carroll Special to Delaware Business Times Leon Tucker launched his public relations firm in April after a 20-year journey from working in newspapers to serving the community. Tucker started out as a reporter for the Gannett Group and moved up the ranks to editor. He grew disheartened, however, as journalistic values changed.…

Nissan and BMW are partnering with Delmarva Power to offer customers special incentives to purchase all-electric vehicles. “We are seeing a growing interest from our customers in electric vehicles, clean technology and innovative transportation solutions,” said Gary Stockbridge, Delmarva Power region president. “As the electric company responsible for managing the energy grid across most of…

Draper Holdings Business Trust announced on Thursday that Chairman of the Board Molly Draper Russell will take over as CEO. The parent company of WBOC-TV and Loblolly, LLC has operated without a CEO since Russell’s father and founder of the company, Thomas H. Draper, died in a bicycle accident in September 2017. “Broadcasting and land…

By Brooke Miles  Guest Columnist  Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Here’s why. 1. It’s for people of all ages. While Instagram attracts a slightly younger demographic, more and more “older” folks are…

(AP) — The 87ers are getting eighty-sixed. Philadelphia’s G League affiliate was rebranded Wednesday as the Delaware Blue Coats . The team will move from Newark, Delaware, to Wilmington and is set to play in the new 2,500-seat 76ers Fieldhouse. The team had been nicknamed the 87ers (also called the Sevens) and played on the University of…

Jill Deardorff launched her branding agency in Wilmington more than 30 years ago. Now she’s moving to a brand new space in Philadelphia’s Old City neighborhood. For the Delaware resident, the change of scenery is nothing against Wilmington. It’s just what made sense for the nationally-oriented firm. “If I had found the right space, I…

Marketing experts say entrepreneurs need a plan and good public relations

By Michael J Mika Special to Delaware Business Times Jim Jannuzzio chose a racoon to serve as the animal mascot for his two-year-old BookBandit app. He didn’t spend money in traditional market research efforts to determine what animal would best represent his unique idea of getting better deals for textbook. Instead, he decided to research…