Category: Media and Marketing

In today’s highly competitive marketplace, protecting a brand image online is the most important thing a company can do. Online Reputation Management (ORM) is more than simply monitoring to see who mentions your name. ORM, the practice of understanding or influencing a business’ reputation, combines traditional marketing, public relations, and search engine optimization (SEO). Originally,…

Business lessons I learned from J. Buffett

By Nic DeCaire Guest Columnist When most people hear the name Buffett as it relates to the business world, they think of Warren Buffett. While the billionaire Oracle of Omaha certainly deserves his due, the five lessons I’m sharing come from the other Buffett. Jimmy Buffett. Yes, the flip-flop wearing, island-loving, not-a-care-in-the-world “Margaritaville” singer. Over…

TEDx conference returns to Wilmington University

By Robert Kalesse Special to Delaware Business Times For the second straight year, Dan Young, a Delaware Business Times 40 Under 40 honoree, is bringing the principles of one of the world’s most powerful and popular conferences — TED — to the Wilmington University campus in New Castle. Titled “TEDxWilmingtonUniversity,” the one-day conference scheduled for…