Category: Media and Marketing

Jill Deardorff launched her branding agency in Wilmington more than 30 years ago. Now she’s moving to a brand new space in Philadelphia’s Old City neighborhood. For the Delaware resident, the change of scenery is nothing against Wilmington. It’s just what made sense for the nationally-oriented firm. “If I had found the right space, I…

Marketing experts say entrepreneurs need a plan and good public relations

By Michael J Mika Special to Delaware Business Times Jim Jannuzzio chose a racoon to serve as the animal mascot for his two-year-old BookBandit app. He didn’t spend money in traditional market research efforts to determine what animal would best represent his unique idea of getting better deals for textbook. Instead, he decided to research…

Delaware has had little connection historically with the National Football League’s Super Bowls. But, on behalf of the DuPont Co., I actually helped produce the halftime show of Super Bowl XIV!) on Jan. 19, 1980. The game was another victory for the then-indomitable Pittsburgh Steelers — the Patriots of their day — when they beat…

Collie Turner believes in the power of gardening as a therapeutic outlet for veterans, particularly those suffering from PTSD. So when she approached the team at Tapp Network for help marketing her nonprofit Heroic Gardens, they agreed. But first, they suggested she think bigger. Expanding her focus to commercial spaces, opportunities for veterans to land…

When someone thinks about crisis management for their company, they most likely go through a simple checklist: • Is the workspace in our company safe? • Do our products meet or exceed all quality standards? • Have we provided training to all of our staff clearly outlining our non-discrimination, no-harassment policies? • Have we put…