Delaware SBDC joins national “Small Business Saturday” movement

Georgetown – Small business owners will jumpstart the holiday shopping season across Delaware in a joint celebration of “Small Business Saturday” on Saturday, November 26.  This year, the Delaware Small Business Development Center (SBDC) has joined forces as a community partner to bring awareness that will help drive customers to locally-owned businesses during the holiday season.

“Delaware’s Small Business Development Center is partnering with this effort in support of the thousands of small businesses across Delaware,” said Bill Pfaff, assistant state director of the SBDC.  “Locally owned businesses are a major part of Delaware’s economic stability, and we as consumers need to be mindful of that when making our holiday purchases.”

The Delaware SBDC invites small businesses to take advantage of the promotion by providing their offers for a free listing on the statewide SBDC website:  http://delawaresbdc.org/small-business-saturday.  Consumers are invited to check back often as more offers are added.

Participating businesses are also encouraged to stop by the Small Business Development Centers at 1 Innovation Way, Suite 301 in Newark (302-831-1555) and at 103 W. Pine Street in Georgetown (302-856-1555) to pick up free “Shop Small” canvas shopping bags and other marketing supplies while they last.

The nationally-recognized small business movement was first recognized in 2010 as a counterpart to Black Friday and Cyber Monday, which typically feature big box retail and e-commerce stores respectively.  By contrast, Small Business Saturday, always the Saturday following Thanksgiving, encourages holiday shoppers to patronize brick and mortar businesses that are small and locally-owned. Small Business Saturday is an American Express promotion.

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