Draper Media to acquire WRDE

Draper Media and Salisbury Licenses, LLC has entered into an agreement to acquire WRDE-LD, an NBC affiliate serving the Delmarva TV as Coast TV.

“We’re looking forward to bringing more local news, weather and community information to viewers here on Delmarva,” said Molly Draper Russell, CEO of Draper Holdings Business Trust, parent company of Draper Media. “Coast TV’s NBC lineup reinforces our commitment to serving the Delmarva Peninsula with the absolute best information, entertainment and sports programming available. Our family’s history of service through free over-the-air broadcasting goes back more than half a century.”

“WBOC is unquestionably one of the great stations in America,” said Louis Wall, president of SagamoreHill Broadcasting Corporation. “Tom Draper built what all true broadcasters strive for, a well-resourced television station that could stand up against the competition in a market of any size. The union of Coast TV with WBOC will serve the viewers of the Delmarva Peninsula better than ever. We are delighted with this agreement and the prospects it holds for the station’s future.”

Draper Media, based in Salisbury, Maryland, consists of WBOC-TV, FOX21, Telemundo Delmarva, Antenna TV, WBOC Digital, WBOC-FM, WAAI-FM, WTDK-FM, WCEM-FM and WCEM-AM with satellite offices in Cambridge, Maryland, Dover and Milton, Delaware.

“I began my Delmarva broadcasting career at WBOC so, I am very pleased, and it seems fitting, that WRDE and I rejoin the WBOC family,” said Bob Backman, president of WRDE-TV.

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