Local financial advisory firms sponsor financial literacy rock tour


Four local Raymond James financial planning teams have sponsored a series of financial literacy rock concerts for Philadelphia-area schools, including Mount Pleasant High School, through a partnership with nonprofit Funding the Future.

The nonprofit’s performance combines a concert, multimedia presentation and talk-back to discuss predatory lending, saving early and the danger of credit card debt, while exposing the myth of overnight success associated with rock stars, athletes and actors. Delivering the infectious rock beats and sage advice is GOODING, a four-person rock band based out of Los Angeles.

“We feel it’s absolutely crucial that financial literacy is taught in our schools and discussed in our communities,” said Gooding, lead guitarist and singer for the band GOODING. “The music gets the students’ attention and creates some trust in the room, and then we discuss mistakes we’ve made, credit scores, saving slow and steady, and predatory loans. We have talked to thousands of people at shows and on the street, and we feel this issue is a common denominator to so many problems later in life.’’

The local concerts are part of a national financial literacy rock concert tour sponsored by Raymond James Financial that will make 60 stops across the country over the course of 12 weeks.

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