“In Delaware, it’s tough, because you almost forget when you meet people,” said Pomeroy, president of AB&C, a full-service marketing firm with headquarters in Wilmington, Philadelphia and Bloomsburg, Pennsylvania. “I’ve always admired their work. It really stuck out in the marketplace.”
Over the years, mutual respect bloomed into a business partnership. AB&C acquired Caspari McCormick in January, making the company the largest full-service independent marketing communications agency in the Delaware Valley.
“It came up at one point, maybe it would make sense if we came together,” Pomeroy said “It was an informal process for well over a year.”
Caspari McCormick, also based in Wilmington, handled big-name clients such as CarSense, Calico, Acts Retirement Life Communities and the Museum of the American Revolution. Creative directors Matt Caspari and Sean McCormick have both transitioned into AB&C.
“They are both amazing conceptual thinkers,” Pomeroy said of his new employees. “They have a wonderful ability to grasp a big picture challenge and translate it into very tangible messaging that hits home time and time again.”
Annual growth at AB&C has held steady at 5 percent to 10 percent. According to Pomeroy, the acquisition adds $1.5 million in gross revenue.
“We’ve known AB&C for years, and we have great respect for what they do,” said Caspari. “These days, branding, advertising and design are just where client needs start, and combining our resources allows us to offer more tools to make our clients successful, with the high level of creativity they’ve come to expect.”