ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms with offices in Wilmington and Philadelphia and Bloomsburg, Pa., announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pa.
Davis was one of the first agencies in the country to specialize in recruitment marketing and represents more than 40 clients across the nation, in a variety of industries.
“The addition of Davis perfectly complements our nationally-recognized expertise in healthcare recruitment marketing,” said ab+c President and CEO John Hawkins. “With Davis’ experience and capabilities, we will now be able to strategically expand the scope of our recruitment marketing practice and provide services to broad and diverse business categories including education, engineering, technology and more.”
The integrated recruitment practice will be led by ab+c Creative Intelligence Senior Strategist Shawn Kessler who will work with Chris Taylor and Davis leadership on the transition. Davis will continue to operate out of its Bala Cynwyd location, but will collaborate with ab+c’s team of account services, creative, PR, social, digital and media talent located in the firm’s three Pennsylvania and Delaware offices.