Marketing Director, The Alias Group
Kate Morgner is the Marketing Director at The Alias Group, a company focused on growing businesses through outsourced inside sales and marketing. Alias delivers efficient marketing strategy and execution campaigns to B2B companies seeking to create new opportunities. Kate leads the marketing team in strategic marketing planning, branding, and targeted messaging tailored to client needs. Outside of time spent marketing, her passion is her growing family. Spending time trying to squeeze as much quality time as possible out of every moment, including backyard shenanigans, beach trips, and hiking.
- BizInsightsNovember 14, 2018Benchmarks are critical for marketing metrics because companies often look at their numbers and are unable to tell a compelling story. Benchmark data is a starting point when analyzing your performance and building a more complete story of your marketing ROI.