President and CEO, The Alias Group
Mike Patterson is the President and CEO of The Alias Group, a company devoted to helping businesses grow through inside sales and digital marketing. The company has been active for more than 25 years and works to bring customized, individual sales and marketing solutions to clients and continues to emphasize growth on both sides of their company/client relationship.
- BizInsightsNovember 21, 2018Does Your Company Have an Identity Crisis? It’s time to align your external brand and internal corporate culture as a growth strategy.
- BizInsightsOctober 08, 2018Website At a recent Thursday afternoon yoga class at The Alias Group’s Wellness Center, our yoga instructor Alyson urged everyone to practice deep breathing and exhale all the “baggage” we no longer needed or wanted in our lives. Just as trees shed their leaves in the fall, we all would do well to consider this type…
- BizInsightsAugust 28, 2018Website Competition in the business world is a powerful force. Business leaders and sales people worldwide compete on the corporate battlefield every day: fighting to retain market share; monitoring the movements of their competitors; watching for new threats. Beating the competition is all that stands in the way of personal and corporate glory. Perhaps your biggest…
- BizInsightsJuly 27, 2018Website While managing multi-generational employees in the workplace presents the challenges discussed in last month’s piece, it also offers opportunities to evolve and improve on a number of levels. Rather than dividing the generations on their differences, bring them together to augment their strengths. Harness the power of a multi-generational mix of employees by assembling…
- BizInsightsJune 25, 2018Take a look around your office. Do you have people in their 50s and 60s still grinding each day? Get used to seeing them. They aren’t retiring at 60. Or 62. Or 65, for that matter.
- BizInsightsMay 23, 2018Often, business owners and leaders put significant focus on the outward, customer facing aspects of their business. This attention makes practical sense given the short-term financial gains that can be achieved by adding value to the customer experience.
- BizInsightsApril 25, 2018In grade school, I was always excited to go to the book fair and buy the newest Choose Your Own Adventure book. You remember those, right? At the end of each chapter, you were presented with two options, and you got to choose the next step you wanted, turn to the appropriate page, and continue on your adventure.