Category: Media and Marketing

What’s inspiring me is a regular feature highlighting the books, websites, podcasts and other media that influence business leaders in Delaware. If you would like to submit your inspiration, please fill out our survey here: www.surveymonkey.com/r/DBTInspire Travis J. Rothstein – ConnecTheDot LLC, Middletown Business book: “The Simple Truths of Service: Inspired by Johnny the Bagger,” by Ken Blanchard…

When asked about how Aloysius Butler & Clark (AB&C) came to acquire Caspari McCormick, Paul Pomeroy struggles to trace the beginning of the two marketing firms’ relationship. “In Delaware, it’s tough, because you almost forget when you meet people,” said Pomeroy, president of AB&C, a full-service marketing firm with headquarters in Wilmington, Philadelphia and Bloomsburg,…

Wilmington City Council Thursday night voted to accept the Cable, Video & Telecommunications Commission’s recommendation to select DETV as the next manager of its Public Access/Leased Access (PALA) television station. Council Members endorsed the recommendation by a vote of 7 to 4 for DETV to take over the broadcast operation of Channel 28. DBT recently…

Imagine opening your new franchise location and then learning that a popular network TV show will feature the company on an upcoming broadcast. That’s what’s about to happen to Carlos and Amy Casas, who opened their Urban Float flotation therapy stress-reliever spa in Rehoboth Beach in early February. They’ll get to watch company founders Joe…

The Firefly Music Festival is asking fans to vote on the design for this year’s poster. S.P.A.R.K. (Start Participating and Receive Karma), an audience engagement group within Firefly, solicited submissions for the designs. You can view the contestants here: https://woobox.com/g86srs S.P.A.R.K. will review the 10 posters with the most votes and select a winner. Voting…

By MICHAEL J. MIKA Special to Delaware Business Times Business networking activities continue to evolve beyond the traditional meet-and-greets with business cards, handshakes and beverages. Especially in the digital age, more emphasis is focused on face-to-face engagement tailored to specific topics. Today’s event planners are trying to ensure they leverage the networking needs of both…

(AP) — Delaware’s largest city has embarked on a new marketing campaign it hopes will revitalize its image. The News Journal and WDEL report the “Wilmington Love” effort is being funded partly by the state, partly by the city and also by donations from the private sector. Mayor Michael Purzycki spoke at a Friday block party also attended by…