Category: Media and Marketing

Carvertise to add 50 jobs in Del.

WILMINGTON – Carvertise, an advertising company that utilizes vehicle “wraps,” announced Wednesday, Dec. 4, that it will add 50 employees in Delaware. The 7-year-old national company headquartered in Wilmington was founded by Mac Nagaswami Macleod and Greg Star, both graduates of Horn Entrepreneurship at the University Delaware. In the past three years, the company has…

The Barn reimagines favorite Turkey Day side dishes as football teams for NBC

NBC Sports has turned to a Wilmington design firm to brand its Thanksgiving Side Dish Bowl promotion that will run throughout the weekend, starting with a high-visibility appearance on the “Today” show on Thanksgiving morning. The Barn, a design firm that specializes in sports design, was asked to reimagine Thanksgiving side dishes as football teams.…

The new Comcast call center in the Christiana Corporate Center in New Castle County has opened its doors. The company in 2018 signed a 10-year lease for the 150,000 square-foot space at 400 Commerce Drive in Newark. The goal of the new center is to provide an employee-focused work space for customer service employees, who…

Dogfish Head Craft Brewery is stamping its nationally recognized brand onto a pair of “trail running shoes” by outdoor performance company Merrell. The Merrell Agility Synthesis X Dogfish trail runner runs for $110 and are available for a limited time in select retail stores and on Merrell.com. The shoe will also be available at the…

First Ascent Design, a full service marketing agency specializing in digital marketing, is marking its expansion in Wilmington with a community celebration and tour of its office at 1216 North King Street. John and Pauline Himics started the company as a husband-wife collaboration and grew it into a small team of 10 operating out of…

OneMagnify, a global marketing company, has announced that its Delaware office is moving into a 14,000-square-foot office space along the Wilmington Riverfront. All 50 employees move to 322 A Street near the Wilmington Rowing Center and the Walnut Street Bridge. The Delaware office, which specializes in brand and creative strategy, services clients in the region’s…

Local business leaders are holding their breath to see what form the “investment in newsrooms” will take at The News Journal once the acquisition of Gannett Inc. by rival New Media Investment Group is completed later this year. The owner of The News Journal announced Aug. 5 that it will be acquired for $1.38 billion…

Eleven Delaware companies have made Inc. magazine’s annual guide to the 5,000 fastest-growing privately held companies in the United States. The companies are ranked according to percentage revenue growth from 2015 to 2018.  The Delaware companies on this year’s Inc. 5000 list are:  No. 726: Empire Flippers, Wilmington.  Helps people buy and sell online businesses.  No. 817: CGC…

Social media for business requires C-suite understanding and commitment to succeed

By Bridget Paverd & Clara Mattucci Guest Columnists GillespieHall 14 years later, too many companies are just checking the social media box without fully comprehending its role in strengthening their brand. Too many organizations still approach social media in an arbitrary, ‘get it done’, ‘check the box’ manner. This is a huge blunder and a wasted…

Mayor Mike Purzycki is calling for all music lovers to attend the annual Ladybug Music Festival this weekend in downtown Wilmington. Purzycki joined Gayle Dillman and Jeremy Hebbel of Gable Music Ventures to help get the word out about the free, two-day festival. The event was launched in response to a lack of  female representation at other…