Category: Media and Marketing

WILMINGTON, Del. (AP) — A Delaware filmmaking duo’s film has been chosen to premiere at the Sundance Film Festival. Wilmington filmmakers JJ Garvine and Tai Parquet’s documentary “Film Hawk” will debut at the festival in Park City, Utah on Jan. 24. Garvine and Parquet will attend a directors-only brunch with festival founder Robert Redford, but…

ab+c Creative Intelligence celebrated its new Center City office with a ribbon cutting and cocktail party. ab+c is the largest marketing agency in Delaware and is making a huge commitment to Philadelphia, taking over a whole floor at 1429 Walnut Street, which will serve as its Philly headquarters. Guests at the party included local business people and…

By Christi Milligan As Delaware advances its position toward the forefront of tech and entrepreneurial activity, Wilmington will play host to Delaware Innovation Week, an ambitious celebration of technology that promises 22 events in nine days, beginning Nov. 13. Organized by Technical.ly Delaware and presented by 1313 Innovation, the event is modeled after top tech…

Hagley Museum presents a new exhibit “Driving Desire: Automobile Advertising and the American Dream” which examines the psychology behind a truly American symbol. The exhibit documents the rise of the first car ads from 1912 to the era of “Mad Men”  marketing — and invites visitors to question their relationships with their vehicles.  It focuses…

Welcome to Delaware. Endless Discoveries New welcome signs greet visitors as they cross the Delaware border. They say “Welcome to Delaware – Endless Discoveries.”  They are part of a larger campaign that will list attractions off Delaware highways. The Delaware Tourism Office, in collaboration with DelDOT, erected the signs in all three counties late last…

MICHELLE CHAPMAN, AP Business Writer Media General is buying Meredith Corp. in an approximately $2.4 billion cash-and-stock deal. The combined company, called Meredith Media General, will have 88 television stations in 54 markets and media brands including Better Homes and Gardens, Allrecipes, Parents and Shape. Meredith shareholders will receive cash and stock valued at $51.53…

Ab+c Creative Intelligence has been named the agency of record for Stamford Health in Stamford, Conn. A leading healthcare provider in southwestern Connecticut, Stamford Health has contracted with ab+c to launch its new brand and the opening of its new hospital. “We’re confident that ab+c, with its proven track record in healthcare marketing, will help…