Category: Media and Marketing

(AP) — Delaware’s largest city has embarked on a new marketing campaign it hopes will revitalize its image. The News Journal and WDEL report the “Wilmington Love” effort is being funded partly by the state, partly by the city and also by donations from the private sector. Mayor Michael Purzycki spoke at a Friday block party also attended by…

(AP) — News outlets filed a lawsuit on Friday challenging a Maryland law meant to fight foreign meddling in online political advertising because they say it creates unfair burdens on media sites that publish such ads. The Maryland-Delaware-D.C. Press Association and several newspapers, including The Washington Post and The Baltimore Sun, filed the federal lawsuit…

By Mike Mika Special to Delaware Business Times Jose M. Somalo, publisher and owner of Hoy en Delaware [Today in Delaware], created the monthly Spanish-language newspaper in his Georgetown apartment in 1996. His goal was to give the state’s growing Hispanic community a source for news and information. Delaware Business Times recently talked with Somalo…

Koncordia Group, a Wilmington-based branding agency with clients such as Comcast, DuPont and Ford, has announced a new company name, effective June 4: OneMagnify. The name change signals the unification of the firm’s offices in Detroit, MI and Charlotte, NC, as well as abroad in Shanghai, China and Cologne, Germany. “The result is an unrivaled…

By Joyce L. Carroll Special to Delaware Business Times Leon Tucker launched his public relations firm in April after a 20-year journey from working in newspapers to serving the community. Tucker started out as a reporter for the Gannett Group and moved up the ranks to editor. He grew disheartened, however, as journalistic values changed.…

Nissan and BMW are partnering with Delmarva Power to offer customers special incentives to purchase all-electric vehicles. “We are seeing a growing interest from our customers in electric vehicles, clean technology and innovative transportation solutions,” said Gary Stockbridge, Delmarva Power region president. “As the electric company responsible for managing the energy grid across most of…

Draper Holdings Business Trust announced on Thursday that Chairman of the Board Molly Draper Russell will take over as CEO. The parent company of WBOC-TV and Loblolly, LLC has operated without a CEO since Russell’s father and founder of the company, Thomas H. Draper, died in a bicycle accident in September 2017. “Broadcasting and land…

By Brooke Miles  Guest Columnist  Ah, Instagram. You either love it, hate it, or you’re scared to try it. Regardless, this photo- and video-sharing app can be a powerful tool for marketing your business. Here’s why. 1. It’s for people of all ages. While Instagram attracts a slightly younger demographic, more and more “older” folks are…