Category: Media and Marketing

The Firefly Music Festival is asking fans to vote on the design for this year’s poster. S.P.A.R.K. (Start Participating and Receive Karma), an audience engagement group within Firefly, solicited submissions for the designs. You can view the contestants here: https://woobox.com/g86srs S.P.A.R.K. will review the 10 posters with the most votes and select a winner. Voting…

By MICHAEL J. MIKA Special to Delaware Business Times Business networking activities continue to evolve beyond the traditional meet-and-greets with business cards, handshakes and beverages. Especially in the digital age, more emphasis is focused on face-to-face engagement tailored to specific topics. Today’s event planners are trying to ensure they leverage the networking needs of both…

(AP) — Delaware’s largest city has embarked on a new marketing campaign it hopes will revitalize its image. The News Journal and WDEL report the “Wilmington Love” effort is being funded partly by the state, partly by the city and also by donations from the private sector. Mayor Michael Purzycki spoke at a Friday block party also attended by…

(AP) — News outlets filed a lawsuit on Friday challenging a Maryland law meant to fight foreign meddling in online political advertising because they say it creates unfair burdens on media sites that publish such ads. The Maryland-Delaware-D.C. Press Association and several newspapers, including The Washington Post and The Baltimore Sun, filed the federal lawsuit…

By Mike Mika Special to Delaware Business Times Jose M. Somalo, publisher and owner of Hoy en Delaware [Today in Delaware], created the monthly Spanish-language newspaper in his Georgetown apartment in 1996. His goal was to give the state’s growing Hispanic community a source for news and information. Delaware Business Times recently talked with Somalo…

Koncordia Group, a Wilmington-based branding agency with clients such as Comcast, DuPont and Ford, has announced a new company name, effective June 4: OneMagnify. The name change signals the unification of the firm’s offices in Detroit, MI and Charlotte, NC, as well as abroad in Shanghai, China and Cologne, Germany. “The result is an unrivaled…