Category: Technology

By Rana Fayez Staff writer A recent University of Delaware graduate founded a start-up with one simple mission:  Help people make money during their daily commute while giving brands more exposure. “What we are is a platform, connecting companies to everyday car drivers that are on the road who are willing to put an advertisement…

By Jonah Berger and Tony Heyl Knowledge @ Wharton If your social media feeds haven’t been clogged with videos of the ALS Ice Bucket Challenge recently, then you’re in the minority. The campaign involves people dumping buckets of ice water on themselves (or being doused by others), sharing a video of the experience and nominating others…