Chantal Towles of NAWBO grows business, while mentoring others

By Joyce L. Carroll
Special to Delaware Business Times

As Chantal Towles can attest, a support system can go a long way in helping both novice and seasoned business owners excel. Towles is an entrepreneur in her own right – she owns Creative Business Assistants LLC – and she is the current board president for the Delaware Chapter of the National Association of Women Business Owners (NAWBO).

Creative Business Assistants dovetails nicely with her involvement with NAWBO. The business helps startups with business formation structure and also works with established owners assisting with their changing needs, whether it’s a name change or rebranding. She said her clients are a constant source of inspiration.

“The entrepreneurs I work with have awesome stories to share,” she said. Her proudest career moment: Being honored last year by the SBA’s Women’s Business Center at First State Community Loan Fund.

Towles serendipitously became involved with NAWBO as her own business began to grow. She had established a mentorship with then NAWBO Delaware President Donna Duffy. Towles  joined the organization and initially served as its secretary.

NAWBO Delaware is a statewide organization, but Towles said membership is heaviest in northern and central Delaware. Now, with just seven months to go before she passes the presidential torch, Towles said she hopes to accomplish much. “I’d like to increase membership, increase programming, and [create] more awareness of NAWBO in the community,” she said, adding that the latter would include increasing sponsorship.

A hallmark of NAWBO Delaware is its regular First Friday breakfast events where topics range from how to balance work life and home life to understanding employment law. The organization hosts these events at the New Castle County Chamber of Commerce and also at various businesses. Towles said she’d love to add more business hosts.

NAWBO, she said, is a great resource for businesses of all sizes. Offerings under her leadership include the recently introduced business coach roundtable. The program is aimed at business owners intent on achieving the million-dollar mark in annual revenue.

“I’m excited about the direction we’re [moving] in,” she said.

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