DART launches new brand on Valentine’s Day

Delaware Transit Corporation (DTC) on Thursday launched its new brand “Heart of DART,” which will be running in media statewide.

The new brand features DART employees explaining how they make a difference in the lives of DART customers. The campaign will highlight stories about both customers and employees and how DART impacts their lives.

“I am very excited to showcase the spirit and dedication our employees bring to the communities we serve,” said John Sisson, CEO of Delaware Transit Corporation (DTC).

To develop DART’s new brand, group brandstorming meetings with DART employees were held as well as online surveys. An online customer survey was initiated statewide, and one-on-one interviews with DART stakeholders and partners were held throughout the state.

“DART has a lot of passionate, helpful and caring people working here,” said Julie Theyerl, DTC’s Chief Customer Experience Officer. “We want to empower our employees to serve our internal and external customers at the highest level and to work as a cohesive team. At DART, we know that the reputation of DART rides with everyone.”

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